CAREERS

Communication & Outreach Coordinator

Minnesota Parents Alliance

Virtual within MN

Background

Minnesota Parents Alliance (MPA) is a Minnesotan-led grassroots organization dedicated to driving positive and lasting
education reform that ensures Minnesota schools are once again a place where academic achievement is prioritized,
parents’ rights are respected, healthy parent-teacher partnerships are encouraged, and where every student, regardless
of circumstance, has the opportunity for a high-quality education.

The organization’s efforts are focused on three key objectives:

• Empowering and activating a statewide network of parent advocates
• Growing the number of well-trained school board members advancing achievement-focused reform
• Ensuring students, parents, and teachers are well-represented at the Capitol and in the media

MPA has built a remarkable record of action and impact in its first year and we are now looking to add to our team, as
we continue to expand programming to meet demand.

The Position

The new Communications & Outreach Coordinator will play a crucial role in helping to grow this vibrant, young
organization and expand our reach. Working closely with the organization’s president, the position will be responsible
for developing and executing a robust marketing and outreach strategy that includes digital media, partner engagement
and network building, media outreach, and in-person and virtual event programming.

The Communications & Outreach Coordinator should have a passion for advancing meaningful education reform in
Minnesota and be eager to help magnify the impact of the parents, teachers, and school board members who are driving
change in their districts.

This is a great position for a communications professional looking to gain valuable hands-on experience and who is
interested in growing with a young organization. Or for an experienced comms professional looking for a flexible role,
where you’ll have an opportunity to have an immediate impact in helping to build an up-and-coming organization.

This is a virtual position, but the Communications & Outreach Coordinator will need to be available to help organize
events throughout Minnesota. (Travel: Approx. 20%) The ideal candidate will be based in St. Paul.

The position will report to, and be a key partner for, MPA’s president.

Key Responsibilities

• Manage and expand MPA’s digital media presence
• Oversee digital engagement with MPA’s network of state-wide partners, including developing regular
  communications channels to help keep our network informed and well connected
• Develop and execute initiatives to expand MPA’s owned audience
• Help organize and execute in-person and virtual meetings and events
• Track and report on MPA partner engagement and media coverage

Key Skills & Competencies

• A strong commitment to MPA’s mission and to helping MPA’s partners succeed
• 2-3 years experience working in communications, including social media, website, and email management
• Excellent verbal and written communications skills across multiple platforms, including social media, website,
  and email
• Experience using social media platforms and content management systems for audience engagement and analytics
• Experience with WordPress and MailChimp
• Project management skills, including the ability to juggle multiple tasks and priorities
• Ability to work both autonomously and collaboratively
• Willingness and ability to travel occasionally within Minnesota
• Familiarity with media monitoring tools and techniques a plus
• Event management experience a plus

How to Apply

Qualified candidates should submit the following application materials in one PDF document and email to [email protected]

• A cover letter detailing your interest in the position and MPA’s mission, how your experience has prepared you
  for this position, and your salary requirements
• Resume
• A portfolio showcasing 3-4 examples of relevant writing and/or social media work